Job Title:
Marketing Consultant
Number of vacancies:
1
Minimum Experience Required:
3 Years
Application Deadline:
30 September 2025
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Marketing Consultant
Who We Are
Innofast Technologies Limited is an IT-enabled service provider. Our services are uniquely crafted to meet clients’ business needs, and they are vetted by our experienced subject matter experts and QA team. We believe in an innovative, collaborative, and progressive work culture that remains affixed to our commitment to providing quality services.
About The Role
We are hiring a Marketing Consultant to provide expert guidance on marketing strategy, market positioning, and performance evaluation. This is a remote, consultative role — you will not execute campaigns, but will instruct our external agency and evaluate their work to ensure strategic alignment and measurable results.
Key Responsibilities
- Strategic Planning
- Develop integrated marketing strategies combining digital and traditional channels.
- Tailor strategies for both local (Bangladesh) and international markets.
- Recommend optimal mix of channels including SEO, PPC, social media, email, print, events, and PR.
- Market & Competitor Analysis
- Conduct in-depth market research and competitor benchmarking.
- Identify trends, gaps, and opportunities for differentiation in both digital and offline spaces.
- Instruction & Coordination
- Provide clear, actionable instructions to external marketing agencies and vendors.
- Review and approve execution plans, creatives, and campaign structures.
- Performance Monitoring
- Track campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.).
- Evaluate traditional marketing efforts through KPIs like reach, engagement, and ROI.
- Conduct monthly reviews and audits to assess effectiveness and recommend improvements.
- Reporting & Communication
- Present findings and strategic recommendations to the founder.
- Translate analytics and market insights into clear, actionable business decisions.
Must-Have Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- A Master’s degree or relevant certifications (e.g., Digital Marketing, Brand Strategy) will be considered a plus.
- Minimum 3 years of experience as a marketing consultant, specifically with software or tech companies.
- Proven expertise in both digital and traditional marketing strategy.
- Strong understanding of Bangladeshi and global marketing landscapes.
- Proficiency in tools such as Google Analytics, SEMrush, Ahrefs, Meta Ads Manager, and familiarity with traditional media planning.
- Excellent communication, documentation, and analytical skills.
- Must be currently residing in Bangladesh.
- Must have research skills
- Must have the ability to work both as part of a team and independently
Contract Details:
Type: Contractual (duration and terms negotiable)
Work Mode: Fully Remote (Must be based in Bangladesh)
Type: Contractual (duration and terms negotiable)
Work Mode: Fully Remote (Must be based in Bangladesh)
