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TV Audience Measurement

Measuring What Matters:

Your TV Audience

25+ Years Analytics
Trusted By The World's Best Organizations

TV Audience Measurement Solutions

Get your Ad in front of as many viewers as possible with our industry‑leading TV Audience Measurement solutions. In a world where content is consumed across traditional broadcasts, OTT platforms, and connected devices, you need a unified view of who’s watching, when, and how. Harness the power of real‑time data from set‑top boxes, smart TVs, streaming apps, and mobile devices to connect with audiences everywhere. Our tailored measurement suite ensures broad compatibility—whether your viewers tune in via cable, satellite, IPTV, or digital apps—so you never miss a single impression.

Engage stakeholders and advertisers with dynamic dashboards, automated alerts, and intuitive reporting to boost involvement. Elevate your brand’s reputation by proving your reach, optimize program schedules for maximum impact, and lead your market with data‑driven confidence. Take advantage of our seamless integrations with ad servers, CRM systems, and social platforms to expand your influence and achieve more with every broadcast.

Our Audience Measurement Services

Delivering Precise and Actionable TV Viewership Analytics

Multi‑Platform Data Collection

Aggregate viewership from linear TV, OTT services, mobile apps, and connected devices into one centralized system.

Real‑Time Audience Metrics

Live dashboards showing concurrent viewers, time‑spend, and peak tuning moments as they happen.

Demographic & Psychographic Segmentation

Break down audiences by age, gender, location, interests, and viewing habits for precision targeting.

Cross‑Channel Attribution

Track how viewers move between broadcast, streaming, social clips, and on‑demand content to understand full‑funnel engagement.

Customizable Reporting & Alerts

Scheduled and on‑demand reports with threshold‑based alerts for spikes, drops, or campaign performance triggers.

API & Third‑Party Integrations

Seamlessly connect with ad servers, CRM/marketing platforms, and BI tools to enrich your data ecosystem.
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What Sets Us Apart

Benefits That Make a Real Difference

Maximized Reach
& ROI

Maximized Reach
& ROI

Identify high‑value segments and optimize airtime purchases to ensure every dollar delivers the greatest viewership.

Data‑Driven
Programming

Data‑Driven
Programming

Use real‑time feedback to fine‑tune show lineups, premiere dates, and promotional pushes for peak audience impact.

Enhanced Ad
Targeting

Enhanced Ad
Targeting

Leverage granular audience profiles to deliver the right message, to the right viewer, at the right time.

360° Campaign Attribution

360° Campaign Attribution

Measure the combined effect of TV, digital, and social campaigns on brand lift and conversion.

Competitive Benchmarking

Competitive Benchmarking

Compare your channel’s ratings and engagement metrics against industry peers to spot growth opportunities.

Improved Stakeholder Confidence

Improved Stakeholder Confidence

Share transparent, accurate insights with advertisers, sponsors, and executives—building trust and fueling revenue growth.

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